Tian Di Gift Box + Series Label Solution for a Domestic Skincare Brand's Serum Set
Client Requirements
Client Requirements and Issues with the Original Solution
The client's original solution had two core problems.
First, single-bottle packaging could not accommodate the set format.
The original single-bottle color box design was disconnected from the set composition.
When combined into a set, the visuals looked loose and lacked a refined feel.
This affected the on-shelf presentation in gifting scenarios.
Second, series identity was insufficient.
The original single-bottle labels had limited recognition within a set composition.
Consumers could not easily tell at a glance that this was the same brand's series.
The brand wanted to reinforce family identity through both the gift box and the series labels.
The client hoped to elevate brand refinement through the set gift box solution.
Meanwhile, series labels would reinforce family identity.
Core requirements: set refinement + series recognition + elevated brand presentation.
Project challenges:
✓ The set gift box must securely hold multiple bottles
✓ Series labels must align with the gift box visual style
✓ Color coordination between hot stamping and four-color printing
✓ Small first batch; must keep the upgraded packaging cost under control
Solution
Solution Overview
Provided the client with a Tian Di gift box plus series label solution for 3 set specifications.
The gift box uses a 350g white-card Tian Di (lid-and-base) structure.
A paperboard insert inside the box secures 2-3 serum bottles.
Series labels use paper-based adhesive with matte film lamination.
Hot-stamping elevates the refinement of the brand mark.
Material Selection Analysis
Why a Tian Di gift box?
A Tian Di gift box offers a better open-and-close experience than a tuck-end box.
When opened, the lid separates from the base, revealing the full insert.
It performs well for gifting-scenario display.
It is a common choice for mid-to-high-end skincare brands.
Why 350g white-card paper?
350g white-card paper laminated reaches rigidity close to 700g single-layer board.
A Tian Di gift box needs solid box strength for stacked storage and repeated open-and-close use.
White-card paper offers better print quality than corrugated boxes.
Why add hot stamping?
Hot stamping presents the brand mark or key text on the gift box.
It elevates refinement and brand recognition.
Color coordination between hot stamping and four-color printing must be confirmed via pre-production proofing.
Production Implementation and Quality Control
① Dimension and insert-structure design for the 3 set specifications
② Gift box structural design (Tian Di construction)
③ Series label layout design (visually unified with the gift box)
④ Hot-stamping plate making (brand mark or key text)
⑤ Incoming inspection of 350g white-card paper
⑥ Four-color printing
⑦ Hot stamping (color confirmed via pre-production proofing)
⑧ Matte film lamination (25μ)
⑨ Die-cutting (including waste stripping)
⑩ Scoring and forming
⑪ Paperboard insert die-cutting and assembly
⑫ Sampling inspection (box dimensions, hot-stamp position, print color difference)
⑬ Sorted by set, with error-prevention labels attached
Results
Project Results
Delivery Data
✓ Products delivered: 3 set specifications of Tian Di gift boxes plus series labels
✓ Gift box material: 350g white-card Tian Di box
✓ Insert material: 350g paperboard die-cut
✓ Label material: paper-based adhesive + 25μ matte film
✓ Printing process: four-color printing + hot stamping
✓ Quantity delivered: 3 sets, total 600 sets
✓ Lead time: 5 working days
Usage Performance
✓ Client feedback: the set refinement matches mid-to-high-end positioning
✓ Series identity reinforced across both gift box and labels
✓ Excellent on-shelf presentation in gifting scenarios
Case Summary
For skincare brands transitioning from single-bottle to set-format offerings.
The Tian Di gift box plus series labels is a common combination that elevates brand refinement.
This case provided Tian Di gift boxes plus series labels for 3 set specifications of a domestic skincare brand.
Hot stamping elevates the refinement of the brand mark.
Paperboard inserts secure multiple serum bottles.
LeXiang Packaging Experience
Applicable scenarios: skincare brands transitioning from single-bottle to set-format offerings.
Gift box upgrades for mid-to-high-end skincare brands.
Refined presentation for gifting scenarios.
Material recommendations: standard sets — 350g white-card laminated Tian Di box.
Heavy sets can be upgraded to 400g laminated.
Budget-controlled options: single-layer 350g plus partial lamination.
Non-applicable scenarios: not suitable for scenarios requiring a sterile barrier.
Also not suitable for extra-large same-spec orders,
for which offset printing is recommended to reduce unit cost.
Notes: hot-stamping color must be confirmed via pre-production proofing.
Tian Di box construction requires careful lid-and-base fit precision in stacked storage.
Series labels must align visually with the gift box.
Why Choose LeXiang Packaging
✓ Integrated delivery of Tian Di gift box plus series labels for skincare serum sets
✓ Hot stamping matched against PANTONE color code; LOGO-area color difference ΔE≤2
✓ Set insert custom-tooled per product spec, no loosening during transport
✓ Tian Di gift box with 350g white-card lamination, stable rigidity on opening
Why Choose LeXiang Packaging
✓ Integrated delivery of Tian Di gift box plus series labels for skincare serum sets
✓ Hot stamping matched against PANTONE color code; LOGO-area color difference ΔE≤2
✓ Set insert custom-tooled per product spec, no loosening during transport
✓ Tian Di gift box with 350g white-card lamination, stable rigidity on opening
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Project Metrics
Project Overview
Industry: Cosmetics (domestic skincare brand)
Product: Serum set Tian Di gift box plus series labels
Quantity: 3 set specifications, total 600 sets | Types: 3 serum combinations
Material: 350g white-card Tian Di box + paper-based adhesive labels
Process: Four-color printing, matte film lamination, hot stamping, die-cutting, scoring
Lead time: 5 working days (after artwork confirmation)
Client Background and Application Scenario
A domestic skincare brand launched multiple set combinations around its serum line.
Each set contains 2-3 serum bottles of different specifications.
The brand is in an upgrade phase, transitioning from single-bottle sales to gift-set formats.
The sets target the mid-to-high-end market and appear on brand counters and online flagship stores.
The brand values packaging refinement and series identity.
FAQ
What box type is used for skincare serum sets?
Mid-to-high-end skincare brands commonly use Tian Di gift boxes. The lid separates from the body, providing a superior opening experience.
How strong is the body of a Tian Di gift box?
After lamination, 350g white cardboard achieves stiffness close to 700g single-layer paperboard. Performance is stable under stacked storage and repeated opening-closing scenarios.
How is the insert designed for set gift boxes?
Paper card inserts are custom-made according to product specifications and quantity. Die-cut slots fit the product contours precisely.
How are hot stamping and four-color printing coordinated?
Confirm hot stamping positions and colors via samples before mass production. The hot stamping areas and four-color areas are visually coordinated.
What is the minimum order quantity for set gift boxes?
During the digital proofing stage, the minimum is 50-100 sets, depending on box type and process. Mass production starts at 500 sets to reduce unit cost.
What is the typical lead time for set gift boxes?
3-5 working days for proofing. 5-7 working days for mass production. The specific timeline depends on set quantity and process complexity.
What box types are available for set gift boxes?
Common box types include Tian Di gift boxes, book-style boxes, drawer boxes, etc. The choice is based on product format and brand positioning.
What are the considerations for hot stamping on set gift boxes?
Hot stamping plates are custom-made based on the brand logo or core text. Common colors include gold, silver, rose gold, etc. Providing color samples before mass production is recommended.
How do paper card inserts secure products in set gift boxes?
Paper card inserts are precision-slotted according to product contours. Each product has its own dedicated securing position and does not loosen during transit.
Are there color deviation requirements for set gift box printing?
Yes. Color deviation across multiple print batches must be controlled within the client's acceptance range. Providing sealed samples for comparison and Pantone color codes is recommended.
How to select materials for skincare serum set gift boxes?
350g white cardboard is recommended for the box surface, with 1.5mm grey board for the base. Mid-range options can be upgraded to 400g double-layer laminated white cardboard. Inserts use 350g white cardboard die-cut to shape. Hot stamping foil is selected based on the brand's gold color.
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