某消费电子品牌耳机收纳盒+序列号标签定制案例
Customer Requirements
Customer Background and Application Scenario
A consumer electronics brand focuses on earphones and audio accessories, and recently launched a series of earphone storage cases across 5 models.
The series covers different form factors including in-ear, over-ear, and sport styles.
The storage case serves both as transport protection and as a brand touchpoint — the first visual contact consumers have upon receiving the product.
The brand wanted a unified style for the color box and serial number label to reinforce the overall look and feel.
Customer Requirements and Issues with the Original Solution
The original solution had three issues.
First, the color box and serial number label were sourced separately. The color box and label were provided by two different suppliers.
Design style, layout specifications, font, and color were all inconsistent, affecting the overall brand presentation.
Second, batch traceability through serial numbers was inefficient. Each shipment batch required individual marking, making missed or incorrect labels prone to occur.
Third, flexibility for small batches with multiple SKUs was poor. Each of the 5 models had an initial batch of fewer than 1,000 sets.
Traditional offset printing incurred plate-making fees of several thousand RMB per plate, resulting in high changeover costs.
Core requirements: integrated sourcing of color box and label, batch traceability through serial numbers, and flexible production for small batches with multiple SKUs.
Project challenges:
✓ Simultaneous production across 5 models, each with different specifications
✓ Independent serial number coding requiring integration with a variable data system
✓ Visual consistency required between color box and label
Solution
Solution Overview
An integrated color box plus serial number label solution was provided for the customer.
The color box adopted a 350g white cardboard laminated structure, while the label used 70μ white synthetic paper face material.
Sampling and production for all 5 models were carried out simultaneously, completed one-stop by LeXiang Packaging.
Material Selection Analysis
Why choose 350g white cardboard laminated structure?
White cardboard has a smooth surface with excellent color reproduction in printing.
The laminated structure offers superior strength compared to single-layer cardboard, making it suitable for mid-range consumer electronics positioning.
Why not choose corrugated color boxes?
The corrugated flute texture is unfriendly to fine-detail printing.
Consumer electronics color boxes typically contain complex visual designs, and the corrugated surface affects detail rendering.
Why not choose F-flute corrugated?
F-flute is relatively thick, making it too heavy for small product packaging such as earphone storage cases.
Why choose 70μ white synthetic paper labels?
The synthetic paper face material is scratch-resistant and does not easily fuzz during transport and user handling.
The acrylic-based high-tack adhesive bonds firmly and resists peeling in after-sales scenarios.
Why not choose coated paper labels?
Coated paper has inferior wear resistance compared to synthetic paper.
Consumer electronics products are prone to surface scratches on labels during transport and user handling.
Why not choose PET face material?
PET represents over-specification for after-sales label scenarios.
After-sales labels for consumer electronics do not require chemical cleaning resistance; synthetic paper is already sufficient.
Why choose digital printing?
Each of the 5 models had an initial batch of fewer than 1,000 sets.
Digital printing has zero plate-making fees and fast changeover, making it suitable for flexible production of small batches with multiple SKUs.
Why not choose traditional offset printing?
Traditional offset printing incurs plate-making fees of several thousand RMB, and simultaneous plate-making across 5 models results in high costs.
Large-batch orders with identical specifications are the appropriate scenario for offset printing.
Production Implementation and Quality Control
① Unified file specifications. Design drafts for all 5 models followed unified font, color, and layout specifications.
② PANTONE spot color proof comparison. Initial proofs were color-calibrated against brand color cards.
③ Digital printing output for color box and label main bodies.
④ Spot UV coating. Brand logo was precisely coated according to its outline.
⑤ 25μ matte film lamination. Fingerprint and scratch resistant.
⑥ Die-cutting and creasing forming.
⑦ Variable data printing for serial numbers. Each label was independently numbered.
⑧ Sampling inspection of serial number continuity and visual consistency.
⑨ Packaging for shipment, with color boxes and serial number labels dispatched through separate channels.
Results
Project Results
Delivery Data
✓ Delivered products: 5 models of earphone storage color boxes plus serial number labels
✓ Color box material: 350g white cardboard laminated structure
✓ Label material: 70μ white synthetic paper with acrylic-based high-tack adhesive
✓ Printing process: color box digital printing plus PANTONE spot color plus spot UV; label digital printing plus variable data
✓ Delivery quantity: 1,500 color boxes plus 1,500 serial number labels across 5 models
✓ Delivery cycle: 7 working days
Usage Effect
✓ Unified visual style across 5 models, enhancing brand presentation
✓ Improved serial number batch traceability efficiency, with reduced rates of incorrect and missed labels
✓ Small-batch production flexibility meeting the pace of new product launches
Case Summary
For consumer electronics products launched simultaneously across multiple models, an integrated color box and label solution is generally more conducive to brand consistency. This case delivered simultaneous multi-model fulfillment for a consumer electronics brand. Independent serial number coding improved after-sales traceability efficiency.
LeXiang Experience
Applicable scenarios: small-batch customization for consumer electronics accessories; unified packaging for multi-model serialized products; electronic products requiring batch traceability through serial numbers.
Material recommendations: 350g white cardboard laminated structure as the first choice for consumer electronics color boxes; 70μ synthetic paper face material as the first choice for serial number labels; digital printing solution as the first choice for small batches with multiple SKUs.
Non-applicable scenarios: large-batch orders with identical specifications (traditional offset printing is more economical); low-end products with extreme cost sensitivity.
Notes: serial number independence requires clearly defined fields in the document management system; spot UV is suitable for enhancing the visual hierarchy of brand logos; small-batch multi-SKU projects require clear file version management.
Why Choose LeXiang
✓ Delivered 1,500 color boxes plus 1,500 serial number labels across 5 models
✓ Digital printing supported zero-plate-fee simultaneous sampling across 5 models
✓ Independent serial number coding improved after-sales traceability efficiency
✓ Bulk delivery completed in 7 working days, shortening the new product launch cycle
Why Choose LeXiang
✓ Delivered 1,500 color boxes plus 1,500 serial number labels across 5 models
✓ Digital printing supported zero-plate-fee simultaneous sampling across 5 models
✓ Independent serial number coding improved after-sales traceability efficiency
✓ Bulk delivery completed in 7 working days, shortening the new product launch cycle
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Project Indicators
Project Overview
Industry: Electronics Industry (Consumer Electronics Accessories)
Product: Integrated 5-model earphone storage color boxes plus serial number labels
Quantity: 1,500 color boxes plus 1,500 serial number labels across 5 models
Materials: 350g white cardboard laminated structure color box plus 70μ white synthetic paper label
Process: Digital printing plus PANTONE spot color, spot UV, 25μ matte film lamination, die-cutting, variable data printing
Lead time: 7 working days (after file confirmation)
FAQ
耳机收纳彩盒最小起订量是多少？
数码印刷支持50套起订。首批建议3-5套打样，确认外观与盒型后再启动批量生产。
耳机收纳盒可以选用哪些材料？
常规推荐350g白卡纸对裱结构。如需更高强度可选E瓦楞裱白卡。高端定位可升级灰板天地盖盒。
从打样到交付一般要多久？
数码印刷方案打样1-2个工作日。批量生产5-7个工作日。整体交期约7-10个工作日。
多色款能同步生产吗？
可以。我们采用PANTONE专色，每个色号独立墨路，色差控制良好。
序列号标签能打印可变数据吗？
可以。序列号标签采用数码印刷加可变数据模块，每枚标签独立编号，可对接客户Excel数据表批量导入。
包装盒型能否根据产品尺寸定制？
可以。盒型根据耳机本体尺寸与配件布局设计。我们提供耳机加充电线加备用耳塞套的标准内衬方案。
彩盒表面工艺如何选择？覆哑膜还是亮膜？
消费电子彩盒建议25μ哑膜，耐指纹与划痕。礼盒场景可考虑亮膜或局部UV。
局部UV能突出品牌logo吗？
可以。局部UV按logo轮廓精准上光，触感有微微凸起，与哑膜底面形成反差。
标签贴在彩盒上会不会留残胶？
序列号标签采用丙烯酸系高持粘胶，撕除后会留少量残胶。如需可移除不留残胶，建议改用橡胶基方案。
包装运输破损率如何？
白卡对裱盒建议外加瓦楞外箱运输，常规快递运输无破损。海运或长时间仓储建议加收缩膜封装防潮。
能提供包装设计服务吗？
可以。我们提供从结构设计到视觉设计的全流程服务。客户已有设计稿可直接进入打样环节。
彩盒能否做开窗设计露出耳机？
可以。开窗区域采用透明膜贴合，建议开窗面积不超过盒面30%，避免结构强度下降。
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